23 January 2020 | Marketing
There are countless articles and blog posts out there encouraging businesses, large and small, to include testimonials on their website, explaining the reasons to collect and display them. One of those reasons is to demonstrate credibility, another is to instill trust...
7 January 2020 | Marketing
One of the ways we like to stand out, be different and memorable is by communicating with our clients in plain English. We’ve found this works well and is usually very much appreciated. The feedback we’ve had suggests that this improves user experience...
15 October 2019 | Marketing
Why write a case study? Customers need to believe in a product or service before they buy. They have to reach the stage where they think that what you’re selling solves their problem, that it is attractive to them and that it is either the best, or most convenient,...
11 March 2019 | Marketing
When it comes to marketing, there is a very simple way to work out whether or not your approach is going to be effective. If you’re trying to talk to everybody, you’re going to have a difficult time reaching anybody. Vague and generic messages are far less likely to...
