23 February 2021 | Marketing
It’s the most effective marketing tool available. Video marketing; are you doing it right? Why is video king? Put simply, it has higher engagement and conversion rates than any other form of content. Hubspot predicted that adding a video to a landing page of a...
12 January 2021 | Marketing
What is PPC advertising? PPC or pay per click advertising is a way of generating traffic to your website by paying a third party to display ads. Typically when people mention PPC they’re talking about Google Search Ads, which are the text ads that appear when someone...
7 October 2020 | Marketing
Are 4 e’s the new marketing mix? The other day I was guest speaker at an Enterprise Nation event and in my talk, I briefly touched on a new approach to the fundamentals of value, the pillars of building a customer relationship. Something called the 4 E’s. We do...
4 August 2020 | Marketing
You’ve probably heard of affiliate marketing, but you may not have considered adding affiliate links to your website to create a new revenue stream. But affiliate marketing can be an effective way of maximising your existing audience and earning commission from sales...
20 April 2020 | Marketing
About a month or so before the world as we know it changed and the opportunity to go out became a thing of the past (for now), my view and understanding of Samsung completely changed. I don’t use any Samsung products nor have I been a champion of the brand. But all of...
