What to include in an ethical marketing strategy

What to include in an ethical marketing strategy

As consumers, we get flooded with “new year, new you” content every January, but as business owners we have our own plans and new goals too. One of yours might be to become more sustainable or to put an ethical focus into your marketing plan. But why is ethical...
Instagram Reels – Should my business be using them?

Instagram Reels – Should my business be using them?

Instagram is a huge social media channel, with 28.74 million UK users as of May 2021 and represents a perfect platform to utilise for your business. Instagram Reels landed in August 2020 – these are short videos (up to 30 seconds) which contain audio and visual...
LinkedIn algorithms and how to get results

LinkedIn algorithms and how to get results

Did you know that as of April 2021 LinkedIn had nearly 31.2 million users in the UK? And, that while Facebook is still the largest social networking site worldwide, LinkedIn now has almost 740 million members, with over 55 million registered companies? Formerly a...
Pricing Strategies explained for Small Businesses

Pricing Strategies explained for Small Businesses

Oh it’s a tough one isn’t it? Setting prices. Especially for new businesses, or for services; when the costs aren’t as clear cut as with a product. And then there’s pricing strategies; reasons and methods behind the pricing and its variations, to maximise profit....