How much do you need to spend on PR?

How much do you need to spend on PR?

28 August 2018 | Marketing

Asking “how much does PR cost?” can feel like you’re asking ‘how long is a piece of string?’. For those of you who are wondering how on earth you decide which PR firm to choose, how much it’s going to cost and how to measure the return on investment, this...
What is IGTV and do you need to be on it?

What is IGTV and do you need to be on it?

8 August 2018 | Marketing

If you use Instagram for yourself or your brand then you’ve probably noticed a new button at the top of your feed, right next to your direct messages. If you haven’t explored what it is yet then we’re here to explain. The fact it’s shaped like a TV is a bit of a...
Upgrading your social media strategy for the year ahead

Upgrading your social media strategy for the year ahead

26 May 2018 | Marketing

As we approach the middle of the year (yes, already), we thought a run-through on which platforms are helping businesses step up their game was due. 45% of customers say a brand’s social media profile alone has the power to change their perception of them...
The 80/20 rule for social media content

The 80/20 rule for social media content

5 March 2018 | Marketing

When we teach a group of business owners all about using social media for business, in the training session, we mention the 80/20 rule for social media. Most of them love this part and so we thought it was worth going into more detail about this to help small business...