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Why website design is important for business
One main piece of advice we often give to our clients and also to our #ShakeItHUB visitors is that all of their marketing efforts can and should lead potential customers to their website. Why? Because that’s where they’ll connect with them through their copy (written...
The power couple that is PR & SEO
It’s normal for a myriad of marketing activities to be happening simultaneously with the aim of boosted impact. You’ve heard the "it takes 6-8 touchpoints to gain a sales lead”, it’s all about awareness followed by nurturing of a potential customer. But there’s a...
growing a business with a collaborative mindset
For the second time, I (Meg Fenn) was a speaker at WordCamp London #WCLDN and my topic Collaboration vs. Competition is the inspiration behind this post. I realised from the comments and questions from attendees after my talk that wanting to become more collaborative...
Scheduling Tools – What Are They And Do You Need Them?
Do you sit at your desk thinking "I must post something on social media", but find that your mind goes blank? Are you being told that you should be posting regular content on social media but don’t know what to post? The more pressure we put on ourselves, the harder...
How to optimise for zero click searches
Every day, Google is taking steps to try and make our lives as ‘search engine users’ easier, by providing answers more quickly, more accurately and in the right format. But imagine if you found the exact answer to your query, without having to click, not even...
How to talk directly to your target clients through your marketing
When it comes to marketing, there is a very simple way to work out whether or not your approach is going to be effective. If you’re trying to talk to everybody, you’re going to have a difficult time reaching anybody. Vague and generic messages are far less likely to...
How to make business purpose tangible
It's easy to say you are a purpose-led company but we knew from the beginning that this is in no way enough and that we would need to learn and decide how to make business purpose tangible for Shake It Up Creative. Our previous post and subtle changes to our website...
What is DesignOps and how can your business master it?
Anyone working on scaling their business online over the past year will probably agree that DesignOps is a term that has popped up and is becoming increasingly popular. It refers to the department (or single person) that plans, defines, and manages the design process...
Does speaking at events benefit your company? The truth about whether it’s worth it
Speaking at a conference or event can be nerve-wracking. Even for those who are able to present confidently and learn their 'speech', the thought of unknown questions being asked afterwards can be a deterrent. It’s often hard to see the benefits of putting yourself...
Choosing an ecommerce platform for your SME… the good, the bad, the ugly!
When it comes to choosing an ecommerce platform to use, the possibilities can seem endless. You want to be able to sell your products and services simply but effectively. You want to be able to understand the backend of the platform and have a high quality UX for your...
How to avoid broken business dreams when it comes to network marketing
Network marketing, also known as multi-level marketing (MLM) or pyramid selling, is a marketing strategy for the sale of products and/or services where the revenue of the MLM company is derived from non-salaried participants. These “distributors” are sometimes...
What is purpose-led business practice all about and how we are becoming a purpose driven company
The term ‘purpose-led business practice’ has been popping up a lot more recently. It’s a concept which is rapidly growing in popularity and is focused on ensuring that an organisation stands for something it believes in, going beyond profit and positively impacting...
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