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Does love in business matter?
Attending a fringe event is a smart way to be a part of the, sometimes more adventurous, conversations surrounding the main event. They are often in workshop format so it's hands-on and your takeaways are actionable. An example of this is the 'Leading with Love'...
Why testimonials are important
There are countless articles and blog posts out there encouraging businesses, large and small, to include testimonials on their website, explaining the reasons to collect and display them. One of those reasons is to demonstrate credibility, another is to instill trust...
Glossary of marketing terms
One of the ways we like to stand out, be different and memorable is by communicating with our clients in plain English. We've found this works well and is usually very much appreciated. The feedback we've had suggests that this improves user experience with us at all...
Are business awards worth it?
Last month, Meg was recognised as Runner Up Digital Woman of the Year at the Business Women Excellence Awards Sussex. This time last year we, as a company, won the Entrepreneurial category and were crowned Runner Up Sussex Business of the Year, in the same awards...
What is Design Thinking and how does it benefit business?
Before we talk about what Design Thinking is, we want to point out that it is not just for design-specific sectors. It can be and is applied to any field; so keep on reading! What is Design Thinking? Design thinking is an ideology, methodology and process that puts...
How beating Imposter Syndrome can help business growth
As a business owner and company director, it’s never ‘easy’ to always feel 100% confident in my decision making, my work and the public speaking that I often do to raise awareness of my company. The truth is that I wouldn’t be able to do these things if I didn’t have...
How to write a brilliant case study
Why write a case study? Customers need to believe in a product or service before they buy. They have to reach the stage where they think that what you’re selling solves their problem, that it is attractive to them and that it is either the best, or most convenient,...
Why podcasts are effective
Everyone loves a story and people love telling stories. Stories are memorable and many are inspirational. Childhood memories are often full of the bedtime stories we were read and the books we read ourselves as we discovered whole new worlds, fell in love with...
How to get the most out of a business conference
Business conferences offer a myriad of benefits to you as a business owner or leader. Learning from others is one of the best things you can do to help grow your business and to also develop yourself personally. This is so important; you need to have an understanding...
Why company values are important
Do you shape your business around your company values? From the start, we set our own company values and they have helped us to stay focused and passionate about why we do what we do, how we do it and to grow our business organically. Here are our top 5 reasons to...
Can TikTok be used for business?
It's had one billion downloads globally and was merged with Musical.ly last year. Extremely popular with younger teens, TikTok is the short-form video social media app that is now available in 75 languages and has its own content trends list. But can TikTok be...
How to back up your website
"Help! I'm getting the white screen of death." Or "My website has been hacked!" These exclamations are just two examples of what we hear from clients or business owners, who have been recommended to us, asking for help. Over the years, we have seen many client...
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