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What to include in an ethical marketing strategy
As consumers, we get flooded with “new year, new you” content every January, but as business owners we have our own plans and new goals too. One of yours might be to become more sustainable or to put an ethical focus into your marketing plan. But why is ethical...
7 Steps for Effective Networking
We love a bit of networking here at Shake It Up Creative and that stems back to several years before the company was born too. Hence, we are experienced networkers. That doesn’t mean we get it right all the time or go to every networking event out there. It does mean...
Three successful brand logo redesigns
Have you noticed the changes that have been made to your favourite brand logos in recent years? They may have been subtle, but there is a good reason for change: brands and their logos need to be regularly redesigned to stay relevant. Can you imagine still seeing the...
How to Write a Blog. The Ultimate Guide to Blog Writing – Part 2
In Part 1 of our how to write a blog post, we introduced you to the whys and wherefores of blogging. We hope that you picked up some useful tips: the main reasons why blogs are so good for your digital presence and your business, how to focus on your audience, and a...
How to Write a Blog. The Ultimate Guide to Blog Writing – Part 1
Blogs demonstrate that you’re serious about your marketing and your online presence. However, there’s lots to know and several key things to get right. And lots that you can get wrong. In our opinion, as with everything in life, when it comes to blogs you’ll see a...
Instagram Reels – Should my business be using them?
Instagram is a huge social media channel, with 28.74 million UK users as of May 2021 and represents a perfect platform to utilise for your business. Instagram Reels landed in August 2020 - these are short videos (up to 30 seconds) which contain audio and visual...
How Outsourcing Saves Costs & More
It may come as a surprise, but outsourcing isn’t new. The concept emerged as far back as the 1950s but didn’t become fully formed and widespread until the 1980s, when the idea of focusing on core business activities started to impact significantly on several types and...
LinkedIn algorithms and how to get results
Did you know that as of April 2021 LinkedIn had nearly 31.2 million users in the UK? And, that while Facebook is still the largest social networking site worldwide, LinkedIn now has almost 740 million members, with over 55 million registered companies? Formerly a...
Everything You Need to Know About Customer Relationship Management Systems
Picture the scene. Your client has just doubled their annual spend with you. You’ve been working with them for some time now; your services suit their needs perfectly – in fact, your business has saved their operation several working hours and has shaved off some...
How to Run a Successful Hybrid Event
We know plenty of people eager to get back to face-to-face events, to get real human connection, but not everyone is feeling this way. Even after the initial return phase, event organisers must remember that the world has changed; home-working, flexibility and...
How to Improve Your Website in 6 Steps
Are you making the most of your website? Here's 6 actionable tips to make sure that your website stays effective, useful and ultra-relevant in a competitive business environment. Does your website work as hard as you do? Would some tips on website improvements help...
Pricing Strategies explained for Small Businesses
Oh it’s a tough one isn’t it? Setting prices. Especially for new businesses, or for services; when the costs aren’t as clear cut as with a product. And then there’s pricing strategies; reasons and methods behind the pricing and its variations, to maximise profit....
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Why testimonials are important
There are countless articles and blog posts out there encouraging businesses, large and small, to include testimonials on their website, explaining the reasons to collect and display them. One of those reasons is to demonstrate credibility, another is to instill trust...
Glossary of marketing terms
One of the ways we like to stand out, be different and memorable is by communicating with our clients in plain English. We've found this works well and is usually very much appreciated. The feedback we've had suggests that this improves user experience with us at all...
How to write a brilliant case study
Why write a case study? Customers need to believe in a product or service before they buy. They have to reach the stage where they think that what you’re selling solves their problem, that it is attractive to them and that it is either the best, or most convenient,...
Can TikTok be used for business?
It's had one billion downloads globally and was merged with Musical.ly last year. Extremely popular with younger teens, TikTok is the short-form video social media app that is now available in 75 languages and has its own content trends list. But can TikTok be...
Scheduling Tools – What Are They And Do You Need Them?
Do you sit at your desk thinking "I must post something on social media", but find that your mind goes blank? Are you being told that you should be posting regular content on social media but don’t know what to post? The more pressure we put on ourselves, the harder...
How to talk directly to your target clients through your marketing
When it comes to marketing, there is a very simple way to work out whether or not your approach is going to be effective. If you’re trying to talk to everybody, you’re going to have a difficult time reaching anybody. Vague and generic messages are far less likely to...
How much do you need to spend on PR?
Asking "how much does PR cost?" can feel like you’re asking ‘how long is a piece of string?’. For those of you who are wondering how on earth you decide which PR firm to choose, how much it’s going to cost and how to measure the return on investment, this blog post is...
What is IGTV and do you need to be on it?
If you use Instagram for yourself or your brand then you’ve probably noticed a new button at the top of your feed, right next to your direct messages. If you haven’t explored what it is yet then we’re here to explain. The fact it’s shaped like a TV is a bit of a...
Upgrading your social media strategy for the year ahead
As we approach the middle of the year (yes, already), we thought a run-through on which platforms are helping businesses step up their game was due. 45% of customers say a brand's social media profile alone has the power to change their perception of them (Social...
5 steps to dramatically increase your views on YouTube and rank higher
There’s no doubting the fact that the future is video. Posting videos onto YouTube can do more than get you seen by your target audience, it can make you a part of their routines, a place they turn to when they’re looking for entertainment. When 300 hours of video are...
The 80/20 rule for social media content
When we teach a group of business owners all about using social media for business, in the training session, we mention the 80/20 rule for social media. Most of them love this part and so we thought it was worth going into more detail about this to help small business...
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