Brand Archives | Shake It Up Creative https://www.shakeitupcreative.com/category/brand/ Marketing company in West Sussex providing creative agency services including graphic design, SEO, websites and PR. Mon, 20 Oct 2025 21:31:15 +0000 en-GB hourly 1 https://wordpress.org/?v=6.8.3 https://www.shakeitupcreative.com/wp-content/uploads/2017/05/cropped-browser-1-32x32.png Brand Archives | Shake It Up Creative https://www.shakeitupcreative.com/category/brand/ 32 32 My brand makes my customers feel… https://www.shakeitupcreative.com/brand/my-brand-makes-me-feel/ Thu, 14 Aug 2025 14:35:34 +0000 https://yagora.wordifysites.com/?p=6866 Branding can mean very different things to different people – but at its core, it’s about creating. clear, consistent identity that resonates with your audience. Before diving into some examples, let’s look at what branding really is and why it matters in 2025’s competitive marketplace. To us, branding and creating a brand user experience means […]

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]]> Getting brand identity spot on… https://www.shakeitupcreative.com/brand/getting-brand-identity-spot-on/ Fri, 28 Feb 2025 17:05:00 +0000 https://yagora.wordifysites.com/?p=7000 A logo alone is not a brand but it does form part of your brand identity. In advertising, the often discussed ‘rule of 7’ theory, suggests someone must see your brand seven times before it starts to be remembered and a powerful brand identity means you can recognise the brand even if you don’t see […]

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]]> How to rescue a PR crisis and save your brand’s image https://www.shakeitupcreative.com/brand/rescue-pr-crisis-save-brands-image/ Wed, 08 Jan 2025 06:35:00 +0000 https://yagora.wordifysites.com/?p=10030 Public relations disasters can come in many different forms. They happen to almost every organisation at one point and nearly always take place when you least expect it. From issues with your website, products or customer data, PR crises can feel like the end of the world. The good news is that it doesn’t have […]

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]]> How well do you know your target audience? https://www.shakeitupcreative.com/brand/do-you-know-your-target-audience/ Thu, 25 Aug 2022 08:49:12 +0000 https://yagora.wordifysites.com/?p=14321 We’re going to unpack what it means to identify your target audience and learn about the differences between the generations. Currently there are 8 billion people in the world and counting, we all have different interests, different financial situations and different shopping habits if we are privileged enough. It is important to know who you […]

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]]> Building brands that endure https://www.shakeitupcreative.com/brand/building-brands-that-endure/ Mon, 16 Nov 2020 17:11:11 +0000 https://yagora.wordifysites.com/?p=13945 Some years ago, on a business trip to Boston Massachusetts, I woke up first morning, to snow. Or, at least, that’s what the radio announcer was telling me. So, what did I do? Well, I dashed to the window to see for myself. I’d arrived at my hotel late the night before, it was dark […]

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]]> Why company values are important https://www.shakeitupcreative.com/brand/why-company-values-are-important/ Tue, 20 Aug 2019 06:05:36 +0000 https://yagora.wordifysites.com/?p=12261 Do you shape your business around your company values? From the start, we set our own company values and they have helped us to stay focused and passionate about why we do what we do, how we do it and to grow our business organically. Here are our top 5 reasons to include your core […]

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]]> Repositioning your Brand https://www.shakeitupcreative.com/brand/repositioning-your-brand/ Mon, 16 Oct 2017 05:36:15 +0000 https://yagora.wordifysites.com/?p=7661 Repositioning or Rejuvenation? Hands up if you are guilty of starting a business with a logo but without properly knowing what you are actually going to deliver? Did you know what customers might think and want, what piece of the market you were targeting? When a business first launches its products and services, its starting […]

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]]> Branding Checklist https://www.shakeitupcreative.com/brand/branding-checklist/ Mon, 04 Sep 2017 05:05:30 +0000 https://yagora.wordifysites.com/?p=7412 When developing or rebranding your business, it’s essential to think ahead about placements – where and how will any logo, messaging and offers appear later on? To help you think about some of the areas where your brand may well feature, here is a checklist: Website Search engine result Social media Business cards Business stationery […]

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]]> Protecting Your Brand https://www.shakeitupcreative.com/brand/protecting-your-brand/ https://www.shakeitupcreative.com/brand/protecting-your-brand/#comments Thu, 17 Aug 2017 10:32:51 +0000 https://yagora.wordifysites.com/?p=7055 You’ve worked long and hard on developing your brand, looking at all the different elements from logos, fonts, colours, photography etc, how and where you will use it and what it means to you and your customers. The Brand Identity (look and feel) and the Brand Image (what it says about you) is all set […]

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